Measuring Email AI Impact: Link-Level KPIs to Track Post-Gmail AI Rollout
emailanalyticsGmail

Measuring Email AI Impact: Link-Level KPIs to Track Post-Gmail AI Rollout

sshorten
2026-01-30
11 min read
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Shift from open rates to link-centric KPIs after Gmail’s AI rollout — detect prefetches, standardize UTMs, and measure true click-to-conversion impact.

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#email#analytics#Gmail
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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