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Measuring Email AI Impact: Link-Level KPIs to Track Post-Gmail AI Rollout

sshorten

2026-01-30

11 min read

Shift from open rates to link-centric KPIs after Gmail’s AI rollout — detect prefetches, standardize UTMs, and measure true click-to-conversion impact.

shorten

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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